About Us

DIIMEX is a global online digital media exchange. Our goal is to provide an efficient and transparent marketplace for the sale of media and advertising content.

DIIMEX was established as a result of the discontent expressed by content providers at the current state of the market under which they are being forced to operate and the growing need for both media and advertising companies to be more efficient in order to be competitive. Being an online exchange, DIIMEX is able to eliminate a lot of the current market inefficiencies and pass these benefits straight onto the end users.

The DIIMEX platform has been designed to meet the needs of the global content industry, catering to country specific nuances. The platform includes:

  • Online Auctions for Exclusive content;

    DIIMEX has developed a unique online auction platform for exclusive content over which DIIMEX has acquired a provisional patent (#2012903398).

    The unique nature of the system is derived from the DIIMEX split auction process. Whilst it is a totally new way of auctioning, it is a relatively simple concept. 'Sets' of images are generally comprised of multiple individual photographs. The majority of the time a 'Set' of images is sold as a whole group rather than on an individual basis, however there are occasions where the 'Set' maybe split up or sold on an “all-rounder” basis. It is for the reason that the DIIMEX split auction system was developed.

    The split auction system offers the 'Set' as a whole for sale but also simultaneously offers the photographs within that 'Set' for sale on an individual basis. Buyers have the ability to place bids for either the whole 'Set' or specific individual photographs or both. The sum total of the bids for the individual photographs essentially sets the reserve price for the whole 'Set'. Therefore if the buyer only wants one particular individual photograph or even a few of them, but not the whole 'Set' (and doesn’t mind competitors getting the others) they only need to bid on the individual photograph/s they wish to purchase. However, if they want to buy the whole 'Set' exclusively, they will need to bid more than the collective bids of the individual photographs.

    The DIIMEX auction system gives the buyers the flexibility to purchase only the content they require and also gives the smaller industry participants the ability to participate, and possibly purchase, content that was previously unavailable to them.

  • Bidding System for Premium content;

    The DIIMEX bidding system has been developed for premium first rights (not necessarily exclusive) content.

    Like the exclusive DIIMEX auction system, the DIIMEX bidding system uses a similar split auction process. In the DIIMEX bidding system, rather than having the ability to bid on individual photographs, the buyer can elect to choose the number of content 'Licenses' they wish to purchase at the premium rate card price. For example, if they wish to use a particular photograph in three (3) separate publications, they would be required to purchase three (3) 'Licenses'. The sum total of the individual 'Licenses' purchased then sets the reserve price for the whole 'Set' on an exclusive basis.

    The DIIMEX bidding system gives the buyers the flexibility to purchase only the content they require and also gives the smaller industry participants the ability to participate, and possibly purchase, content that was previously unavailable to them.

  • Purchasing System for Standard First Rights content;

    Similar to other traditional stock libraries offering rights managed content, this system allows buyers to purchase exclusive rights, on a rights managed basis, for an entire 'Set' rather than individual photographs.

  • Stock Library for Previously Submitted content;

    Similar to other stock libraries offering rights managed content, the DIIMEX Stock Library offers older content but it does so with a few unique characteristics. Firstly the pricing has been simplified and secondly the buyer can set preferences through their settings which automatically filter the search speeding up the entire process.

  • Early Payment Facility

    DIIMEX offers two payment options to contributors. The first is the traditional method whereby contributors are paid once DIIMEX has been paid. The difference here is that, subject to minimum payment conditions, contributors will be paid within 7 days of receipt.

    The second method is the DIIMEX Early Payment Facility (EPF). This payment method, which is unique to DIIMEX, allows contributors to be paid within 7 days of a sale taking place regardless of whether DIIMEX has received payment from the buyer (subject to terms in the DIIMEX Contributor Agreement).

    The DIIMEX Early Payment Facility gives contributors greater cash flow flexibility and certainty.

For the CONTRIBUTOR, the benefits include:

  • Receiving up to 75% of all sale proceeds;

    Current online stock libraries spend a large proportion of their revenue on sales and marketing, while traditional agencies/reps spend similar amounts on physical offices, staff and sales incentives.

    As an online exchange catering to professionals, DIIMEX is able to minimize these types of overheads and pass the cost savings directly on to the contributor in the form of low commissions. For contributors this means that DIIMEX will pay 75% of the sale price on every sale in every country.

    We believe this to be one of the most competitive commission splits in the current market. No longer will you be required to give away 50% to 70%. With DIIMEX you will finally be entitled to the majority of the proceeds.

  • No duplicate commissions for multiple agents/reps on international sales;

    DIIMEX is a global online media exchange and by offering licensing rights, directly, in more than 60 regions encompassing more than 200 countries, we are able to facilitate the sales process without the need to use affiliate or subsidiary agencies. This eliminates the current practice of 'double charging' commissions on international sales.

    Contributors will no longer be required to pay both international and domestic agents/reps to sell their content. One simple upload to the DIIMEX platform will give the contributor direct access to global buyers and DIIMEX will still pay the contributor 75% of the sale price irrespective of where it is sold.

  • Having the ability to be paid within 7 days;

    DIIMEX pays its contributors weekly and any payments received, subject to minimum criteria, will be passed on in the next payment cycle.

    DIIMEX offers standard commercial payment terms to established pre-approved content buyers. The terms and conditions, outlined in the DIIMEX Buyer Agreement, offer payment terms of 30 days from the end of the month in which the content was purchased. Buyers not offered standard commercial payment terms will be required to pay by credit card. Payment will be made to the contributor in the next payment cycle.

    In an industry first, subject to terms and conditions, DIIMEX has also secured a facility which enables us to pay approved contributors, regardless of whether we has received payment or not. For a small additional charge, with the click of a button a contributor can elect to be paid out prior to a payment even being received by DIIMEX.

    We believe that the DIIMEX Early Payment Facility (EPF) provides the contributor with greater cash flow flexibility and certainty, something that at present does not exist in the industry.

  • No subscription, microstock or royalty free, based pricing (only rights managed);

    DIIMEX only offers content on a rights managed pricing basis.

    The greatest concern for contributors is the ever decreasing prices being received for content. Whilst the problem has been widely discussed by various industry bodies and market participants little has been done to rectify the situation.

    We believe there are several reasons for this including the rise of the amateur contributor, the decreasing profit margins of the buyers, but most importantly, the introduction of subscription and microstock based pricing. Whilst these new forms of pricing may lead to higher volumes being transacted, the increased volume does not compensate for the lower unit prices or the increased accounting and transaction costs. This pricing method has been detrimental to contributor annual returns and as such DIIMEX has decided not to provide microstock or subscription based pricing.

    At DIIMEX we see the value of professional content and as such do not believe that it should be compared to, or be priced similarly to, that of amateurs. Professionals provide a consistently superior product and in order to do so forego other forms of income and should be compensated accordingly.

    The DIIMEX pricing model is comparable to other rate cards in the industry at present.

  • Instant direct access to global buyers;

    DIIMEX, together with our technology partner, Amazon Web Services (AWS), the global leader in cloud services, is able to offer unparalleled security, speed, service, storage and uptime. With data centers placed strategically around the world we can ensure that the Diimex experience is enjoyed equally by all participants irrespective of their location.

    No longer will the contributor be dependent upon the speed and availability of their agent their global affiliates in order to sell their content in a timely manner.

  • Insurance cover guaranteeing payment;

    In another industry first, DIIMEX has partnered with global insurers Atradius and Chubb to offer a guarantee on payment. Subject to the terms and conditions, outlined in the Contributor Agreement, DIIMEX is able to guarantee that contributors will receive a minimum of 90% of any outstanding balances owed to them in the event of purchaser default.

    Contributors will no longer be burdened with the debt collection process. DIIMEX will do that for you. All payment defaults will follow the strict DIIMEX procedures and guidelines culminating in the DIIMEX guaranteed payment solution.

  • Full sales transparency and reporting allowing real time content and sales tracking;

    DIIMEX contributors are able to track all sales in real time, 24 hours a day, 7 days a week.

    The DIIMEX platform, which will continue to be expanded and developed, currently gives contributors the ability to:

    • View a real time 'snap shot' summary of current content for sale, outstanding payments, inbox messages, and draft sets awaiting completion;
    • Monitor new content for sale, view recent sales and view all bids via the auction system, in all regions, at any given time;
    • Set customized 'Alerts and Notifications' to receive instant updates, via email or SMS, on a variety of functionality including recent auction bids, results and sales;
    • Produce customized reports, including taxation and sales reports, that can be downloaded for accounting or business purposes;
    • Access their back catalogue to instantly retrieve content and view the total number of sales that have occurred for a particular content item;
    • Access DIIMEX market data statistics and in depth analysis of all sales transacted over the DIIMEX platform including, types of sales, sales by country, sales by subject etc. The research functionality enables contributors to be more strategic in planning future work, ultimately leading to increased revenues.
  • Mobile solutions allowing content upload and global listing within seconds.

    The DIIMEX platform has been optimized for use on mobile devices such as smart phones and tablets.

    • No longer do contributors have to wait until they get back to a computer to upload or send content;
    • No longer do contributors have to wait for their agent to send their content to prospective buyers and then follow them up with phone calls.
    • No longer are contributors restricted by international time zones and affiliate agencies to start work before content can be listed.

    As a DIIMEX contributor, your content gets to market FIRST and is available for purchase (sale or auction), globally, within seconds!

For the BUYER the benefits include:

  • Increased efficiencies;

    For buyers, especially media, Diimex brings the current phone based purchasing system into the digital online age. With our unique online auction systems (patent pending) for exclusive and premium content buyers can now view, bid, purchase and download all at the press of a button rather than having to negotiate over several hours on the phone with agents. This allows staff and management to better utilize their time in a more effective manner as well as allowing them to better control their purchases.

    • Amalgamate and centralize picture desks: The user friendly, automated nature of the DIIMEX system allows for the amalgamation and centralization of picture desks. With the buying role becoming simpler and less time consuming, employers will have the ability to consolidate their staff and manage their content buying across multiple business lines and even the entire organization;
    • Set maximum bid limits: The DIIMEX auction system has a 'maximum bid' function which allows the buyer to set the maximum amount they are prepared to pay for the content. The maximum bid amount is strictly confidential and not disclosed to the market. The buyer can then walk away in the knowledge that the content will not be sold for less than they were prepared to pay. The 'maximum bid' functionality ensures that buyers no longer have to waste time negotiating over the phone; the system will take care of the bidding for you;
    • Set employee spend limits and be notified when content purchases exceed specified amounts: The DIIMEX system gives Buyer Management the ability to set individual maximum spend limits for specific staff members, as well as the ability to set alerts notifying them when a staff member bids over a certain amount. This functionality gives Buyer Management greater control and visibility over what is being spent and by whom.;
    • Alerts & Notifications: The DIIMEX system has built-in alert and notification functions which can be managed through 'settings' in the 'My Account' tab. It can automatically filter new content to ensure that only relevant content 'alerts and notifications' are received by buying staff. Individual staff can tailor the alerts and notifications to ensure they only receive content that is relevant to their department. This functionality ensures the more efficient use of staff time by reducing the amount of time spent on sifting through irrelevant content;
    • Print Content for Comparison: The DIIMEX system incorporates a 'Print' feature, which, with the simple click of a button, staff are able to print content displayed in their watchlist or lightbox. The content can be printed in a standardized format for presentation at meetings or for general comparison purposes saving time and money.
  • Simplified pricing model and price discovery;

    As an online exchange, rather than an agency, DIIMEX provides a transparent and simplified sales process.

    From an online pricing perspective, existing rights managed pricing models are complex with numerous variance factors. DIIMEX has developed a far simpler pricing model with fewer categories and fewer factors that influence the price within those categories. The DIIMEX model has standardized pricing multiples, based on 'use', which are applied to those factors.

    Unlike other online stock libraries, DIIMEX publish our full pricing methodology in the DIIMEX 'Pricing Guide'. All multiples used in our pricing calculator are displayed so buyers can better understand how changes to the 'use' of the content affect the final purchase price.

    The DIIMEX pricing for 'Non-Exclusive' content has been standardized to ensure that all buyers in a particular jurisdiction, have equal opportunity to purchase the content for the same price.

    For 'Exclusive' content sold via the DIIMEX auction platform, we have given all buyers the ability to participate equally in the sale process. The current phone based system lacks transparency and is extremely inefficient. Whilst we understand that relationships between buyers and agents are important, we also believe that all buyers should have the same opportunities and right to participate in a transparent sales process that ultimately determines price discovery. DIIMEX has been able to provide a global platform that facilitates price discovery by virtue of economic forces.

    The concept of supply and demand facilitating 'price discovery' is a central tenet to all global markets.

  • Instant direct access to global contributors;

    The DIIMEX platform has been designed to facilitate the sale of all types of content including images, video footage, written word and illustrations and cater for all types of professional contributors ranging from editorial to artistic and everything in between.

    The DIIMEX platform, supported by our partner, Amazon Web Services, ensures that the DIIMEX experience is enjoyed equally by all participants irrespective of their location. With strategically placed global data centers, DIIMEX offers unparalleled security, speed, service, storage and uptime. In essence content is instantaneously available for purchase globally.

    No longer will the content buyer be reliant upon the speed and availability of both local and international agents, nor will they be denied access to content based upon a third party decision that decided the content was more suited to their competitors.

  • Standardized contracts;

    The DIIMEX buyer agreements have been created in consultation with leading global law firms. DIIMEX have standardized all contracts, incorporating country specific legal regulations where required thereby making them universal in nature.

    Standardization of the DIIMEX buyer agreements was essential to the creation of the exchange and ensures all buyers are participating on a level playing field. In standardizing the DIIMEX buyer agreements all buyers are bidding on or buying exactly the same content with exactly the same terms and conditions.

  • Disintermediation;

    In today’s market between 40% and 90% of the content sale price is paid to intermediaries. These large and often duplicate commissions have led to increased frustration and disharmony amongst content providers within the industry.

    Rather than going through traditional “offline” content distribution channels, with numerous intermediaries, buyers now have the ability to purchase content more efficiently direct from the source via the DIIMEX platform.

    With content provider incomes falling and buyer margins under threat, we believe the DIIMEX exchange fee of 25% on global content sales will benefit both sides of the market by returning excess commissions to those participants.

  • Mobile solutions;

    The DIIMEX platform has been optimized for use on mobile devices such as smart phones and tablets.

    • No longer do you have to wait until you get back to a computer to place a bid or purchase content;
    • No longer do you have to wait for an agent to send you content and then follow them up with phone calls;
    • Content can be viewed instantaneously anywhere in the world thereby minimizing the likelihood that competitors get the content before you.

    As a buyer this means that content can be viewed and purchased on the move, from anywhere in the world.

  • Alerts and notifications;

    The DIIMEX system has built-in alert and notification functions. When configured correctly, the DIIMEX system can automatically filter new content and ensure that only relevant content 'alerts and notifications' are received by buying staff. Individual staff can tailor the 'alerts and notifications' to ensure they only receive content that is relevant to their department as well as being alerted to actions such as being outbid in an auction, the upcoming end of an auction or auction results.

    This functionality ensures the more efficient use of staff time by reducing the amount of time spent on sifting through irrelevant content. The DIIMEX system also gives Buyer Management the ability to set individual maximum spend limits for specific staff members as well as set notifications informing them when a staff member is bidding over a pre-determined amount. This functionality gives Buyer Management greater control and visibility over what is being spent and by whom. Alerts and Notifications can be by email or SMS and can be turned 'on and off' as required.

  • Full sales transparency and reporting allowing real time content and purchase tracking.

    DIIMEX contributors are able to track all sales in real time, 24 hours a day, 7 days a week.

    The DIIMEX platform, which will continue to be expanded and developed, currently gives buyers the ability to:

    • View a real time 'snap shot' summary of new content for sale, current live auctions and your customized watchlists;
    • Monitor the sales process in real time and view current bids or purchases that are occurring at any given time on the system;
    • Set customized 'Alerts and Notifications' to receive instant updates, via email or SMS, on a variety of functionality including for example being outbid in an auction or the upcoming conclusion of an auction;
    • Produce customized reports, such as purchase or taxation reports, with search criteria including by client or publication, by staff member or by subject etc;
    • Access DIIMEX market data statistics and in depth analysis of all sales transacted over the DIIMEX platform including, types of sales, sales by country, sales by subject. Access to this analysis gives buyers the information they need to develop more targeted, effective and strategic purchasing strategies.